What is the connection between the denim fabric denim and work clothes? How did the first jeans come about? Who is Levi Strauss and how did his entrepreneurial spirit change the world of textiles and clothing?

We will try to answer these and other questions in the following lines.

Usually, when most people hear the word "denim," they immediately associate it with "jeans" and anything fashion-related. However, the truth is that, historically and chronologically speaking, denim and workwear have much more in common than you might imagine...

The history of denim and workwear is closely linked to the name of Loeb Strauss, the son of Jewish parents. He was born in 1829 in a small town in northern Bavaria, and when he turned 18 he emigrated with his family to the United States and took the name Levi. This move was also necessitated by the negative attitude towards the Jewish community in what was then Bavaria.

Levy knows very well about the famous California Gold Rush in the middle of the 19th century, and that is why he moved to San Francisco. There he already founded a shop for trading in a wide variety of fabrics, including tarpaulin.

Levi soon realized that prospectors needed durable pants to carry out their hard work.