when you forget the most important question...
Usually, most companies in any field of trade present themselves with statistics and figures regarding prices, turnover, years of experience, number of employees, events held, awards won and pathetic reviews of satisfied customers (unsatisfied ones are not a priority). Beautiful presentations are prepared, words like "mission", "values", "cause", "corporate ethics" and "social responsibility" are used loudly, product advantages are highlighted, promotional campaigns are made in the style of "you have not seen such discounts anywhere, buy from us", crazy money is given for marketing, and success is identified mainly with financial dividends. This is how periodic sales and quick money are earned, but not the loyalty and trust of customers in the long term. All these companies have forgotten to ask themselves the most important question: Why do we exist on the market?
WHY DOES MECHTA A-YA EXIST
We at Mechta A-YA not only ask ourselves this question, but we can also answer it. Our team is deeply convinced that a business makes sense only if it contributes some usefulness to society and individuals. When we receive positive feedback from clients about how they have been working continuously on construction sites and enterprises with the products we produce for a whole year, denim workwear without the clothes getting torn and wasted, and how they felt comfortable and secure, we know categorically that the efforts are not worth it. Because we contribute to making people's everyday lives more pleasant and peaceful, and to making them feel happier. Whether you are a welder, do construction and repair work, metalworking, gardening, carpentry or other similar activities, you are aware that you can trust our clothes. And we, as a business with 23 years of experience, are competent enough and know what it takes to produce your clothes completely from start to finish and deserve your trust. This is how business is done - by people and for people. This is how full-fledged communities are created.
Money is a consequence of a job well done and a means to promote your business, but it should not become the main reason to work and develop. When you truly know why you exist in the market, things always work out, sooner or later.
* The writing of the article was influenced by Simon Sinek's book "Start with Why".
** Read more about the company Mechta A-YA – history, business card, activity, market advantages, stages of the production process of denim workwear and other interesting things.